Every Business journey is unique, full of ups and downs, twists and turns. SideTeams connects people on different journeys to work together on projects both big and small. Focused on supporting and accelerating innovation and entrepreneurship.

Aimed at people in their 20’s, the identity had to feel energetic. This was achieved by a bright colour scheme, integrated motion and lifestyle videos. As SideTeams is a digital brand, the main visual components are inspired by UI design. People’s journeys are then represented by dynamic lines that interact and connect entrepreneurs with other professionals.

Credits: Ron Hamilton, Innovation Voucher Project Lead
Disciplines: Brand Positioning, Brand Identity, Motion
Date: 2022