The phrase Hollow Leg is often used to describe somebody who can drink endless amounts. However, when this phrase, typically linked with excess, is used in relation to alcohol-free wine, it assumes an entirely different meaning.

I created a suite of static and moving patterns that represent the twists and swirls of liquid moving through a ‘Hollow Leg’. The patterns are used throughout the brand identity from packaging to social.

Work completed at So Studio.

Credits:
Design & Creative Direction by Seán O'Beacháin
Photography by Al Higgins

Disciplines: Image Making & Motion
Date: 2023