A modern rugby team needs to be dynamic and able to react to anything thrown at them. React is a sports analytics platform that allows them to do this as efficiently as possible.
A clash of intuition and logic - React’s logo is made of two dynamic forms coming together to create a rugby ball. One form represents a coaches intuition and the other form represents the cold data that enables them to follow these hunches with confidence. The brand patterns are inspired by the collision of sports analysis and the dynamic movement that takes place on the pitch. This is then paired with a condensed typeface for bold statements and a monospaced typeface for in-depth detail.
Credits: Ron Hamilton, Innovation Voucher Project Lead
Disciplines: Naming, Brand Positiong, Brand Identity
Date: 2022
